City of Kuopio brand
Here inspiration is a force of nature.
One of the fastest growing cities in Finland, Kuopio is a great place to live. To keep up with all the growth, and to show residents that the area was committed to celebrating and preserving the city’s beauty and culture, the City of Kuopio worked with Ahooy Creative to develop a visual identity system and an organizational services hierarchy to simplify communications for citizens, visitors and investors, and between municipal departments and other stakeholders.
Thanks to its mutually supportive community efforts and resources that help maximize potential for all its residents, Kuopio has also been awarded designation as a WHO Healthy City. Surrounded by peaceful forests and pristine lakes, there is natural beauty as far as the eye can see. Ahooy Creative discovered that residents don’t simply cherish the nature, they thrive because of it. And it’s that love and connection to nature that became the inspiration for our rebranding efforts.
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Framing the conversation
Showcasing the city with a stylish logo and
simple type for easy readability
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Kuopio has it all. We just helped it shine.
In a city like Kuopio where health, opportunity, and natural beauty abounds, inspiration is the sum of many things: the area’s rich cultural history, its tolerant and safe environment, respected educational programs, advancements in medical care, invigorating outdoor activities and experiences, technological and scientific innovations, delicious local cuisine, business and civic collaborations, even the construction of buildings that are designed with the wellbeing of occupants in mind.
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